Rajiv Jadhav - Brief Snapshot

2010-05-27T12:11:00.000-04:00

In a nutshell, I have 10+ years of digital work experience which encompass Social Media Activation, Online Reputation Management, SEO, Product/Media Asset Conception-Development-

Rollout-Promotion and Monetization, Website design/development, Viral conception and execution, Viral Game Development and promotion as well as campaign planning and vendor/publisher relations/negotiation.

I have worked with some of the best names in the industry which encompasses FMCG (Unilever), Finance & Insurance (HDFC Bank, ICICI Bank, HSBC Bank, ICICI Lombard, TATA-AIG), Consumer Electronics (Panasonic, Canon) and Lifestyle (ForceIndia F1, KingFisher Airlines, Times of India, Gitanjali Jewelers, Zapak online gaming) categories.

I have a green card and do not need sponsorship to work.

Resume of Rajiv Jadhav

2010-05-27T11:47:00.008-04:00

Rajiv Jadhav – Director Digital Marketing/Media
Freeport, NY | 516-451-7759 | rajivness@gmail.com | http://in.linkedin.com/in/ivisionary

HIGHLIGHTS: 10 years of Digital Strategy, Campaign Planning, Brand Management & Product Development

o Entrepreneurial/self-starter, goal oriented, team player, effective communicator and problem solver.
o Single handedly managed all 25 brands of Unilever India’s $5.8M digital business at Mindshare
o Identified, architected, maintained/monetized lucrative web-based niche business models
o 2 Masters (Emerson College – Global Marketing, NJIT – E-commerce)
o Visa Status – Green Card

TECHNICAL SKILLS
o Digital Media: Nielsen Netrating, Ad Relevance, ComScore, Alexa, Google Analytics, Publisher Campaign Report (Impressions, Clicks, CTR, Registrations, etc.)
o Business: Microsoft (MS) Office 2003/07, MS Outlook/Visio/Publisher, Lotus Notes
o Design: MS FrontPage/Moviemaker/paint.net, Adobe Photoshop/Audition/Premierre/Dreamweaver

MANAGEMENT
o Directly managed small (1-5) & large teams(10-15)
o Comfortable in Start-up (1-7), Medium size (25+) and large size (250+) organizations

DIGITAL MARKETING EXPERIENCE

MobileFundaz, Mumbai, India       Partner/Co-Founder                         Jan’10 to present

Responsibility Areas:
o Championing strategic associations with publishers, vendors & telecom companies
o Business Development (P&L), Brand Positioning/PR, Asset creation for long term valuation and monetization

Achievements:
o Pitched and won the digital marketing business for Whats on India, DMAI, Panasonic Viera, Novartis
o Forged strategic partnerships with Microsoft, ibibo, Indiatimes, IBD Media and Komli Media

Mindshare Fulcrum, Mumbai, India    Digital Media Head May’09 - Jan‘10

Responsibility Areas:
o P&L: Grew Unilever digital spends from USD $2.4M TO USD $5.8M.
o Account Management: Managed Oral/skin/hair/personal/home care, appliances, beverages, foods, corporate programs
o Negotiation: Achieved 50-75% deflation across key publishers/ad networks & 25% deflation with Yahoo
o Knowledge Management: Championed Media (web/mobile) Innovation, Case study creation, Awards’ participation, mentoring account planners, Region Review Reporting/presentation and cascading among client/agency teams.

Achievements:
o Innovated India’s 1st mobile (IVRS) based viral for Fair’n’Lovely AntiMarks and Fair’n’Lovely Cold Cream.
o Innovated India’s 1st voice activated web based game for Close up (www.closeupfreshbreath.in).
o Partnered with MSN India to co-create MSN India’s 1st ever brand advertorial for Ponds Age Miracle
o Partnered with ibibo on Dove Hair social media campaign delivered 10,000 registrations in 1 month.
o Partnered with Zapak for creating Axegames.in – play with me campaign – 3M+ unique plays in 2 months.
o Partnered with Reliance Mobile for Ponds Googly Woogly Woosh campaign – 30M brand interactions in 1 month
o Deployed web2.0 thinking whilst creating destination site for ponds India (www.ponds.co.in).

Percept-Knorigin Solutions, Mumbai, India             Assoc Vice President (Business Planning)             Mar’08 - May’09

Responsibility Areas:
o Strategic Partnerships: Worked with CEOs to help them achieve their business objectives by offering digital solutions.
o P&L: Top line revenue achieved – USD $232,558 (Year1 of StartUp Revenue)
o Business Development: Scaled up existing business operations nationwide (North, South & West India)
o Corporate: Championed recruitment, training, induction, vendor alliances and employee retention.

Achievements:
o Conceived and built media assets: BolBabaBol.com - consumer reports, EasyInsurance.in – lead aggregation, CineCurry.com – hybrid entertainment portal, ChalBabaChal.com – travel ticketing site.
o Social Media outreach for ICICI Lombard engaged 20k students over 6 months while also delivering 1% conversion.
o Pitched and won ForceIndiaF1 (F1 racing team), StudyPlaces (study abroad counseling), Canon Cameras, SaharaCareHouse (NRI services), SaharaOne (TV channel), Percept Picture Company (innovative website design).

Times of India, Mumbai, India                        Marketing Manager - NRI services Sep’05 - Feb’08

Responsibility Areas:
o Product Development: Championed product conception, design, development and phased rollout; including front-end UI and back-end technology platforms
o Business Planning: Envisioned/identified viable business opportunities, created business plans and forecasted revenue.
o Marketing/Monetization: Managed marketing, promotion activities (mailers, buzz marketing, viral marketing) and monetization across channels (web, alliances, telesales).
o Adept at working with multiple vendors on multiple projects simultaneously.

Achievements:
o Conceived, executed and delivered: Property vertical in 1.5 months, fully functional Travel telesales module in 1 week (as well as personally trained the sales force) and 250 copies of Tequila (Monthly newsletter) overnight!
o Appointed Editor in chief of Tequila by President – Responsible for layout, content, printing and distribution.

Leo Burnett, Mumbai, India            AE/Senior Account Executive                              Mar’00 – Dec‘01

Responsibility Areas:
o Managed advertising/promotion campaigns for the Hallmark Channel (in SE Asia and Australia), the Marriott Group of Hotels (India) and Fox Radio (RadioCity91Fm).
o Wrote creative and research briefs, coordinated Focus Groups Discussions, Day-After-Recall Tests and dipstick perception surveys for regular accounts and new business pitches in association with account planning.
o Created micro-sites for the various Hallmark Channel TV shows.

Achievements:
o Increased national target audience viewership of the Hallmark Channel from 0 to 3% in 6 months.
o Helped increase occupancy for Marriott properties to 95% in 3 months.

CONSULTING EXPERIENCE
SaatchiX, Fayetteville, AR                       Senior Account Executive May-June’05
o Created shopper marketing programs for P&G Paper Products for the Walmart distribution channel

Radio Disney, Boston, MA             Integrated Marcom Consultant                   Sep‘04 – May‘05
o Created integrated marketing programs for clients like coke, dodge motors, Simon Malls and Florida Tourism

Lada Inc., New York, NY    Strategy Consultant                                Jan’02 – Aug’05
o Created robust business plan which helped get CEO get $100K VC funding.
o Advised CEO on calendar of initiatives, website design/digital strategy and corporate identity and branding.

AgoraIP, Newark, NJ Business Consultant                                  Jan-May’03
o Created robust business plan – helped CEO get $0.5mn VC funding.
o Business plan rated ‘Best-in-class’ by Faculty and entered into National Competition.
o Advised CEO on calendar of initiatives, website design/digital strategy, corporate identity and branding.
o Re-engineered site architecture (design & content) – increased traffic by three times, reduced bounce rate to 20%, increased time spent to 10mins/session.

EDUCATION/CERTIFICATIONS/AWARDS & PROFESSIONAL AFFILIATIONS

Education:
o Emerson College, Boston, MA             M.A. - GLOBAL MARKETING                   May. 2005
o NJIT, Newark, NJ                                      M.S. - ECOMMERCE                                  Dec. 2003
o Temple Univ/We School, Mumbai,India       M.B.A.- MARKETING Dec. 2000
o Jai Hind, Mumbai, India                               BS - ACCOUNTING                                    Dec. 1997

Certifications:
o AOTS, Tokyo, Japan                          5S – Japanese Workplace Management                    May 1999
o KCIMS, Mumbai                              Diploma in Copywriting & Public Relations          May 1998

Achievements/Awards:
At NJIT:
o Graduate of the Year 2003 (scholastic excellence).
o Who’s Who 2003 (demonstrated leadership & scholastic excellence (National Award – top 10%).
o Beta Gamma Sigma Honor Society for excellence in Business (National Award - Top 3%).
o Kauffman Entrepreneurship Award (2003) for excellence in business (Annual Award - Top 3%).

At WE School:
o Represented WE at various management festivals.
o Pioneered the concept of Yearbook and branded Varsity T-shirt.

At Jai Hind College
o Played college basketball AND Promoted the Computer Center using integrated 360 degree Marketing.

Affiliations:
o Advisory Board Member – Digital Marketing – Direct Marketing Association India (DMAI).
o Visiting faculty at Mumbai Education Trust (B school) – advertising campaign planning class
o Round table Chair – Digital Media – WE School

Rajiv Jadhav - Digital Marketing Professional

Rajiv Jadhav - Brief Snapshot

Resume of Rajiv Jadhav