Tuesday, May 22, 2012

11 Things You Ought to Know About Me (Rajiv Jadhav)

11 Things You Ought 2 Know About Me (Rajiv Jadhav)

1. We live in a world made up of a multitude of heterogeneous peoples. I think Humanity is the one element that binds us together. Being able to relate to people irrespective of diverse culture and creeds, in my opinion, is important for our collective harmony and growth. This belief has been reaffirmed over the years post conversing with a diverse set of peoples over the World Wide Web.

2. Fantasy dominated the early, formative years of my life. I was very taken in by Superman and his ability to be super. This inspired me to try to be super in my own unique way. The creation of 'Rajivness' - an eternal state of being abundantly pleased with the self.

3. Music is my passion and an integral part of me. I was humming Roxette's - She's got the look; one day, when a couple of people around me joined in each singing in his own style. The melody in the fusion that resulted was fascinating. The way a tune got through to a heterogeneous set of people and had the exact same (joyous) effect on each individual amazed me.

4. Learning about the world cultures fascinates me. Chatting one evening on the Internet, I met a girl from Sofia (Bulgaria) and initiated conversation in her native tongue 'Zdrasti! Kak si? Hello! How are you?' The connection that was created amazed me. I learnt that people are most receptive when spoken to in a language most familiar to them.

5. My interest in culture extends beyond our universe. The warmth and care that some of these evoke is truly remarkably. I do not believe in goodbyes. To close friends I say live long and prosper.

6. Embedded in the depths of what moves me are the virtues of Valor and Courage. To persevere in the face of adversity, even when no hope seems in sight and to emerge victorious (bruised, but not broken) is outstanding in my opinion. The movie 'Gladiator' occupies a special place in my mind and heart. It inspires me to persevere.

7. One of my favorite words is 'why'. Many people think it is trivial and childish. I guess they don't share my fascination with discovery. I think questions are more important than answers. They cause discomfort since they challenge popular belief, but they are also the harbinger of change and very often, introduce a new era of learning and improvement.

8. Michael Jordan once said that man was meant to fly. This inspired me greatly. The act of doing the unthinkable with grace and style even for a few brief moments is exhilarating. Improving my ability and pushing my limits is an enduring goal in sport and life.

9. I savor individuality. It is both refreshing and provocative. It helps keeps things alive and interesting. It is that one thing that gives us identity and a feeling of self.

10. During a group meeting late one night, when we were unable to analyze a case study a quarrel erupted since the submission was due in a few hours. I found the entire situation amusing and laughed out loud. The quarrel paused. I drew the group's attention to their childish antics. Everyone burst out laughing. After that, everything seemed much clearer and we were able to crack the assignment and do a good job as well. It was interesting how a little humor could so rapidly turnaround the entire situation.

11. At age 6, to check if a lizard could swim I let one in a soda bottle, only to watch its fatal drowning My curiosity for things has sobered down over the years and I'm still fascinated with the unknown and the undone.

all rights reserved. (C) Rajivness, 2003-2016. No part of this material may be copied or distrubuted without express permission from Rajiv Jadhav

Thursday, May 27, 2010

Rajiv Jadhav - a Brief introduction, Cover Letter

Dear Reader,

I possess 10+ years of hard-core digital marketing (and management) experience encompassing both agency side and client side having worked both in Asia and the US. I was last at Citi (CBNA) taking care of Card Acquisition for North America across emerging channels (Acquisition Email - ECM/Prospect, Stream of Commerce and Social Media). Prior to this, I single handedly managed the Digital Media planning/buying and Campaign Strategy for Unilever's 25+ brands whilst at Mindshare - wherein all my campaign resulted in 5-15% lift in product sales (as tracked by Milward Brown).

My campaign solutions have often been innovative, path breaking (Fair'n'Lovely, CloseUp,  Dove, Ponds) and even award winning (Axe, Lipton) whilst working across Social, Mobile, Display and Gaming Medias.

I want to be challenged since I'm a problem solver at heart. I live for innovation and for the opportunity to develop feasible solutions for seemingly complex problems.

I have a green card and do not need sponsorship to work for any employer in the US.

I look forward to hearing from hiring managers, recruiters and head hunters.

Thanks for your attention and God Bless!

 all rights reserved. (C) Rajivness, 2003. No part of this material may be copied or distributed without express permission from Rajiv Jadhav

Resume of New York Digital Marketing Professional - Rajiv Jadhav

Rajiv Jadhav – Digital Marketing/Strategy (Social, Mobile, Gaming)
http://www.linkedin.com/in/rajivjadhav |516-451-7759 | rajivness@gmail.com

o Entrepreneurial, self-starter, goal oriented team player, effective communicator and problem solver.
o Single handedly managed all 25 brands of Unilever India’s $5.8M digital business at Mindshare.
o Launched Citi’s Acquisition Email (ECM & Prospect) for Cards (CBNA) 
o Comfortable with leading and closing negotiations with publishers and internal/external partners
o 2 Masters: 1. Emerson College – Global Marketing, 2. New Jersey Institute of Tech – E-commerce Management


o Digital Media: Nielsen Netrating, Ad Relevance, Mintel, ComScore, Alexa, Google Analytics & Alerts, Quantcast, Hoot Suite 
o Business: Microsoft (MS) Office 2003/07, MS Outlook/Visio/Publisher/Project, Lotus Notes, SharePoint
o Design: MS FrontPage/Moviemaker/paint.net, Adobe Photoshop/Audition/Premiere


Citi (CBNA), LIC, NY          SVP – Digital Acquisition – Emerging Channels          Jun’11 to April’12
Responsibility Areas:
o Test and launch emerging channels (Stream of Commerce [SoC], Prospect Email, Social, Mobile) for Card Acquisition
o To innovate and streamline processes in said channels and establish success metrics after developing the strategy/roadmap

o Launched Citi’s Prospect Acquisition email channel by identifying, screening, short listing potential vendors and by partnering with key stakeholders across the organization (Compliance, Risk, Control, Privacy, Legal, Procurement, Marketing Info. Mgmt [MIM], Info Security, etc.) and with agency partners (Acxiom, Sapient, EuroRSCG) to select and vet the partner for the Prospect Email Test.
o Championed tracking/testing within Email channel by collaborating with partners in Decision Mgmt, MIM & GCMIO.
o Met and exceeded acquisition card target for Acquisition Email for 2011 by 2X. 
o Tested ATM as channel for card acquisition with encouraging results.
o Championed Product Upgrades by collaborating with partners in Cards, Risk, Credit Policy, Operations and IT for SoC channel.
o Built a Volunteer Sign Up Form on SharePoint (from scratch) for Global Community Day initiative in less 3 hours (sans any background in sharepoint).

Wilen Media, Farmingdale, NY             Interactive Account Director (Consultant)            Oct’10 to Jun’11
Responsibility Areas:
o Setting up the digital department by building a team, defining pricing, creating infrastructure for project fulfillment
o Supporting Sales and Account Management  with Digital Services – Media Planning, Social Media, Web/Mobile Development

o Built engagement and cross media interaction through QR codes, Mobile landing pages and PURLs for cable clients
o Pitched and won digital business from IDT Energy and Charter Communications.
o Responsible for definition of vision/mission statements for Wilen Group companies when working with senior principals
o Promotion innovation: Conceived a pilot for a reality webisode series hosted by the President – Darrin Wilen.

Mobile Fundaz, Mumbai                Partner/Co-Founder                    Jan’10 to Jun’11
Responsibility Areas:
o Digital media planning/buying, implementation, strategy, publisher negotiation, project management/activation (social, mobile, search)
o Championed strategic associations with publishers, vendors & telecom companies
o Business Development (P&L), Brand Positioning/PR, Asset creation for long term valuation and monetization

o Pitched and won the digital marketing business for What’s on India, DMA India, Panasonic Viera, Novartis
o Forged strategic partnerships with Microsoft, ibibo, Indiatimes, IBD Media and Komli Media

Mindshare, Mumbai             Associate Director - Digital                          May’09 - Jan‘10
Responsibility Areas:
o P&L: To grow Unilever's digital spends
o Account Management: To champion digital across verticals and categories within CPG - Oral/skin/hair/personal/home care, appliances, beverages, foods, corporate programs.
o 360 degree approach: To create maximum brand resonance by connecting digital to offline media and building brand-consumer interaction & engagement relevant to audience & media
o Negotiation: To achieve 25-50% deflation in rates across key publishers/partners for strategically important & high performing inventory.
o Knowledge Management: Championed Media (web/mobile) Innovation, Case study creation, Awards’ participation, mentoring account planners, Region Review Reporting/presentation and cascading among client/agency teams.

o Grew Unilever digital spends from USD $2.4M to $5.8M.
o Achieved 50-75% deflation across key publishers/ad networks & 25% deflation with Yahoo
o Innovated India’s 1st mobile (IVRS) based viral for Fair’n’Lovely AntiMarks and Fair’n’Lovely Cold Cream.
o Aligned with Reliance Mobile for Ponds Cold Cream campaign – 30M targeted female brand interactions in 1 month
o Won Silver Webby for Axe –Call Me campaign – Asia’s largest Mobile Activation – 4.5M brand interactions, 2.5M - unique
o Pioneered India’s 1st voice activated web based game for Close up (www.closeupfreshbreath.in).
o Partnered with MSN India to co-create MSN India’s FIRST ever brand advertorial for Ponds Age Miracle
o Collaborated with ibibo on Dove Hair social media campaign delivered 10,000 registrations in 1 month.
o Partnered with Zapak for creating Axegames.in – play with me campaign – 3M+ unique plays in 2 months.
o Created the world’s largest jigsaw puzzle (25k pieces) with 200,000 active users for Lipton Green Tea – doubled sales
o Deployed web2.0 thinking whilst creating destination site for Ponds India (www.ponds.co.in).

Percept-Knorigin Solutions, Mumbai      AVP -Business Planning & Assets           Mar’08 - May’09
Responsibility Areas:
o Strategic Partnerships: Worked with CEOs to help them achieve their business objectives by offering comprehensive digital solutions.
o P&L: Top line revenue achieved – USD $232,558 (Year one of Startup Revenue)
o Business Development: Scaled up existing business operations nationwide
o Corporate: Championed recruitment, training, induction, vendor alliances and employee retention.

o Conceived and built web based businesses including: BolBabaBol.com - consumer reports, EasyInsurance.in – lead aggregation for general insurance, CineCurry.com – hybrid entertainment portal with ecommerce, ChalBabaChal.com – travel ticketing site.
o Social Media outreach for ICICI Lombard engaged 20k students over 6 months while also delivering 1% conversion.
o Pitched and won ForceIndiaF1 (F1 racing team), StudyPlaces (study abroad counseling), Canon Cameras, SaharaCareHouse (NRI services), SaharaOne (TV channel), Percept Picture Company (innovative website design).
Reason for leaving: Company badly hit during recession and shut down

Times of India, Mumbai             Marketing Manager                                               Sep’06 - Feb’08
Responsibility Areas:
o Championed product conception, design, development and phased rollout; including front-end UI and back-end technology platforms
o Business Planning: Envisioned/identified viable business opportunities, created business plans and forecasted revenue.
o Managed marketing, promotion activities (mailers, buzz/viral marketing) and monetization across channels (web, alliances, telesales).
o Created partnerships with publishers which assisted rapid consumer acquisition on an on-going basis.
o Exploited site metrics and consumer buying trends to improve end user experience and SKU sales.

o Conceived, executed and delivered: Property vertical in 1.5 months, fully functional Travel telesales module in 1 week and personally trained the telesales sales force..
o Appointed Editor in chief of Tequila (Monthly newsletter) by President, being responsible for layout, content, printing and distribution. Created the pilot issue (250 hard copies) of Tequila overnight as well.

Radio Disney, Boston, MA                  Integrated Marketing Consultant                                    Sep‘04 – May‘05

Lada Inc., New York, NY               Content Strategy Consultant                                             Jan’02 – Aug’05
o Created robust business plan which helped get CEO get $25,000 VC funding.
o Advised CEO on content distribution/monetization strategy (web syndication supported by geo-targeted advertising)

AgoraIP, Newark, NJ                            eBusiness Consultant                                      Jan-May’03
o Re-engineered site architecture & content - increased traffic 3X, lowered bounce rate & increased time spent to 10mins/session.
o Created business plan (rated ‘Best-in-class’ by Faculty, entered into National Competition) helped CEO get $100K VC funding.

Leo Burnett, Mumbai                  AE/Senior Account Executive                                         Mar’00 – Dec ‘01
Responsibility Areas:
o Account Management: Managed advertising/promotion campaigns for the Hallmark Channel (in SE Asia and Australia), the Marriott Group of Hotels  and Fox Radio (Radio City 91 Fm).
o Digital Marketing: Created micro-sites for the various Hallmark Channel TV shows (Star Trek Voyager, Sliders)
o Research: Wrote creative and research briefs, coordinated Focus Groups Discussions, Day-After-Recall Tests and dipstick perception surveys for regular accounts and new business pitches in association with account planning.

o Emerson College, Boston, MA                    M.A. -   GLOBAL MARKETING                                May. 2005
o NJIT, Newark, NJ                      M.S. -   ECOMMERCE                         Dec. 2003
o Temple Univ/WE School, Mumbai    M.B.A.- MARKETING                                  Dec. 2000
o Graduate of the Year 2003 | Who’s Who 2003 (demonstrated leadership & scholastic excellence (National Award – top 10%).
o Beta Gamma Sigma Honor Society for excellence in Business (National Award - Top 3%).
o Kauffman Entrepreneurship Award (2003) for excellence in business (Annual Award - Top 3%).
At we School:
o Represented we school at various management festivals.
o Pioneered the concept of Yearbook and branded Varsity T-shirt.                                                                                                                             
At Jai Hind College:
o Played college basketball
o Promoted the Computer Center using 360 degree marketing.              

You may refer to my linked in profile to read recommendations by Clients, Supervisors and Peers. http://www.linkedin.com/in/rajivjadhav

all rights reserved. (C) Rajivness, 2003. No part of this material may be copied or distributed without express permission from Rajiv Jadhav